BC2C Contest
The historic Best Company brand has organized the 1st edition of BC2C, Best Company to clients.
What better choice than to rely on the creative minds of young students for a renewal of the brand’s style?
The students involved in this new project are enrolled in the second and third year of the IUAD Accademia della Moda of Milan and Naples.
The project aims to improve the head symbol of the brand: the sweatshirt.
The students had the opportunity to rethink and restructure this garment according to the new trends in the stylistic field.
The brief was launched on 18 February 2022. Registrations closed on 4 March.
From that moment on, students started to create, thanks to the support of their teachers.
Halfway through their journey, the guys were able to confront directly with the head of the style office, which has been able to address them well in the choices and clarify with them some technical aspects.
The closing of the contest took place on April 13, 2022. The students submitted their projects.
What’s the next step? The presentation!
